In iGaming and Finance, brand defense is not optional — it is table stakes. These brands are targeted disproportionately for typo-squatting, phishing clones, fake DMCA attacks, affiliate impersonation, and negative SEO.
Where most agencies offer a single tactic, we operate a six-layer defensive stack. We can do this because we have operated across the full SEO spectrum, on both the offensive and defensive sides. Defending search visibility requires understanding exactly how it is attacked.
The Six Layers
Layer 1 — Defensive SERP coverage
Satellite domain development to occupy brand-keyword SERP real estate. This is the single layer some competitors offer in isolation. We deliver it as one component of a larger system.
Layer 2 — DMCA and takedown defence
Lumen Database monitoring for fake DMCA notices, counter-notice playbooks under 17 USC and the EU Digital Services Act, copyright-registration guidance, evidence preservation via timestamping, and crisis response within 48 hours of a notice landing.
Layer 3 — Negative SEO defence
Toxic-backlink monitoring with daily anchor-profile alerts, surgical disavow strategy, canonical-hijacking and 301-redirect-hijacking detection, and manual-action recovery support.
Layer 4 — Trademark and domain portfolio
Trademark registration across operating jurisdictions, a defensive domain portfolio (typo variants, common TLDs, brand-plus-keyword combinations), ccTLD coverage for expansion markets, and registrar abuse-desk coordination.
Layer 5 — Content theft and impersonation monitoring
Copyscape and originality monitoring, affiliate-impersonation detection, social-media impersonation monitoring across LinkedIn, X, Instagram, and Telegram, and rogue clone-site detection.
Layer 6 — Crisis response
A 48-hour response playbook for ranking attacks, content hijacks, DMCA strikes, and search-result manipulation, with direct escalation routes to Google, Cloudflare, registrars, and hosting providers, plus a licensing-authority paper trail for sustained adversarial situations.
Why This Beats Single-Layer Offerings
A satellite-domain service occupies SERP real estate and stops there. It does nothing against a fake DMCA campaign, a canonical hijack, or a coordinated negative-SEO attack using neutral anchors at scale. The full stack defends across every vector, because that is how brands are actually attacked in these verticals.
Pricing
Brand Protection is scoped and priced per engagement. The threat picture, the brand’s exposure, and the licensing context all shape the program. The starting point is a threat assessment.
FAQ
How is this different from a brand-monitoring tool?
Monitoring tells you something happened. The six-layer stack is built to respond — counter-notices, surgical disavows, registrar escalation, crisis playbooks — grounded in direct experience of how these attacks are constructed.
Do you handle fake DMCA notices?
Yes. We monitor the Lumen Database for fake notices targeting client URLs, prepare counter-notices under 512(g) and the EU DSA, and preserve evidence via timestamping. We operate in the defensive direction only — we do not file fraudulent notices.
What happens in a live attack?
Layer 6 is a 48-hour crisis-response playbook with direct escalation routes to Google, Cloudflare, registrars, and hosts. Calm, specific, and grounded in the data — we name the attacker domain, the notice ID, and the referring source.
Is this only for iGaming?
It is built for iGaming and Finance, the verticals where brand attacks are most common, but the stack applies to any brand facing coordinated search-visibility threats.
Ready to Discuss Placements
We’ll review your domain, target keywords, and existing backlink profile before recommending which package mix fits. The first conversation is a 30-minute call. No commitment.