Your audience increasingly asks an LLM before it asks Google. AI Search Visibility is the discipline of being the source those systems cite — across ChatGPT, Perplexity, Gemini, Claude, and Google SGE. It overlaps with classical SEO but is not the same work, and it requires different signal engineering.
Why AI Search Is A Separate Discipline?
LLM citation behaviour is driven by signals that diverge from Google’s ranking factors. Entity authority, mention density across high-trust sources, and structured information design weigh more heavily than backlinks alone. Research on generative engine optimisation (Aggarwal et al., KDD 2024) found brand mentions far more predictive of citation than links — roughly a 3× difference in the correlations observed. Classical link-building helps, but it does not directly drive citations.
What the work covers
Entity authority establishment — Wikipedia, Wikidata, Crunchbase, and sector-relevant authoritative sources.
Mention density across the high-trust sources LLMs draw on in retrieval-augmented generation.
Structured content optimised for citation extraction — schema, FAQ, and definitive-answer formats.
Brand recognition signals at the entity level, not just the page level.
Citation tracking across LLM surfaces, with reporting on retrieval frequency.
Content architecture aligned with how LLMs decompose and re-cite source material.
How we measure it
We run prompt panels across the major LLM surfaces and track citation frequency on the topics that matter to the client. The reporting shows where the brand is being cited, where competitors are surfacing instead, and which signals are moving the needle. Every claim is grounded in what the tracking shows, not in assertion.
Pricing
AI Search Visibility is scoped and priced per engagement, because the entity baseline and the competitive citation landscape differ widely by client. The starting point is a citation-profile assessment.
FAQ
Is this the same as SEO?
No. It overlaps, but LLM citation is driven more by entity authority and mention density across trusted sources than by backlinks. The signal engineering is different, which is why it is a distinct service.
Do backlinks matter for AI citation?
Less than brand mentions. Research on generative engine optimisation found brand mentions substantially more predictive of citation than backlinks. Links still help, but they are not the primary lever.
Which surfaces do you optimise for?
ChatGPT, Perplexity, Gemini, Claude, and Google SGE, plus emerging LLM-powered interfaces. We track citation frequency across them.
How do you report results?
Through prompt panels and citation tracking that show retrieval frequency on the client’s priority topics, including where competitors are being cited instead.
Ready to Discuss Placements
We’ll review your domain, target keywords, and existing backlink profile before recommending which package mix fits. The first conversation is a 30-minute call. No commitment.