A site audit is a clear-eyed read on where a site actually stands. Before any roadmap conversation, before any spend on links or content, you need an honest picture of the current state. That is what our audits deliver — findings first, opinions second, every claim tied to a tool that produced it.
| Audit | Price | What it is |
|---|---|---|
| Standard | €500 | State-of-play across four dimensions. No remediation roadmap. The right starting point for a diagnostic or a board-level brief. |
| Detailed | €1,000 | Everything in Standard, plus root-cause analysis, a prioritised roadmap, realistic timelines, and ownership mapping. |
The Four Dimensions
On-page
Metadata coverage and quality, internal linking architecture, and structured data implementation — the signals that tell a search engine what each page is for.
AI search visibility
Visibility across LLM-driven retrieval — ChatGPT, Perplexity, Gemini, Google SGE — entity recognition signals, and the citation profile. A distinct discipline from classical ranking, and increasingly, where audiences ask first.
Off-page
Backlink toxicity, anchor distribution, and the velocity required to compete with the visible ranking set. Where a profile is compromised, this is where it surfaces — and disavow work precedes new placements.
Technical
Crawlability, indexation status, Core Web Vitals, and schema validation. The plumbing that determines whether good content ever gets seen.
What you receive
Standard: a concise findings-and-severity report, typically 8–15 pages.
Detailed: a comprehensive audit and roadmap, typically 25–40 pages, with an impact-effort-risk prioritisation and competitive positioning against named competitors.
When an audit is the right starting point
Pre-engagement, when scope is not yet defined.
Recovery from a manual action or a core update.
A launch, an agency transition, or M&A due diligence.
FAQ
What is the difference between Standard and Detailed?
Standard is a state-of-play diagnostic with findings and severity but no roadmap. Detailed adds root-cause analysis, a prioritised fix list, realistic timelines, and ownership recommendations. Standard tells you where you stand; Detailed tells you what to do about it.
Which tools do you use?
Ahrefs for backlinks and rankings, Search Console for first-party data, Screaming Frog for technical crawls, plus LLM citation tracking for the AI search dimension. Every finding cites the tool that produced it.
How long does an audit take?
A Standard Audit is typically delivered within days; a Detailed Audit takes longer given the roadmap and competitive analysis. Exact timing depends on site size.
Do I have to commit to a programme afterwards?
No. The audit is a standalone deliverable. Many clients use the Standard Audit purely as a diagnostic or a brief for their internal team.
A considered next step
Ready for a clear diagnosis?
Tell Dirk what changed, where visibility is slipping and what decisions the audit needs to support.
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